PRESS

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Here’s where you’ll find the latest 100RFC news, media releases, and a press kit.

Adweek

THE STORY BEHIND 100 ROSES FROM CONCRETE

Founder Keni Thacker on the group that goes way beyond networking.

The A - List Podcast

FEATURING
KENI THACKER

Today we’re serving up Tom's conversation with Mr. Keni Thacker, the founder of 100rosesfromconcrete.com, a network for men of color in the advertising, marketing, media and public relations industries.

The Drum

DEAR ADVERTISING, YOU’RE LATE. HERE’S WHAT YOU NEED TO DO RIGHT NOW

There is too much self-congratulation happening at the moment in ad land. After all most of these DE&I efforts should have taken place long ago.

Mill Talk

FUTURE OF: RACE IN THE ADVERTISING INDUSTRY

This episode explores ways in which advertising has perpetuated racism and prejudice and the role the industry plays in ending these injustices as we move forward.

DIGIDAY

HOW AGENCIES ARE DEPLOYING DIVERSITY AND INCLUSION EXECS..

Agencies and holding companies began to release employee data with regard to race...

Medium

WHAT DOES IT REALLY MEAN TO BE AN ALLY?

A few years ago, during Advertising Week 2015, a photo
of seven non-Black ad execs sitting in front of a banner that read, “Here are all the Black people,” went viral.

Adobe

SUPPORTING CREATIVES OF COLOR BREAKING INTO THE AD INDUSTRY

This challenging year has made it harder than ever for young talent to network and break into the advertising industry.

Little Black Book

BBDO IDEA SUPPORTS YOUNG TALENT WITH NEW MENTORSHIP PROGRAM

This challenging year has made it harder than ever for young talent to network and break into the advertising industry.

Our Press Kit

Welcome journalists. Below are a few paragraphs about 100RFC – plus downloadable pics of our founder, Keni Thacker, and our logo. Hit us up if you’d like an interview or need quotes about exactly how 100RFC continues to help people of color in advertising, marketing, media, and public relations industries and how 100RFC is changing the industry.

ABOUT 100 ROSES FROM CONCRETE

What began as a hand-picked group of men in the ad, media and public relations industries to connect, collaborate and grow as professionals of color evolved into a nonprofit organization focused on bringing real, positive change in industries historically known to lack diversity, equity and inclusion. The organization, founded by Adweek Change Creator of the Year, DEI industry leader, Keni Thacker, began including women into their ranks on January 1st, 2021. 100RFC became nationally known for its Covid-19 response called The G.R.O.W.T.H. Initiative, a virtual summer agency program for diverse students who lost their internships during the pandemic.

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